Overview
Harnessing The Power of Scalable Business in Asia
Tranic represents a unique opportunity for businesses to participate in one of the fastest growing categories in and out of Asia. Tranic capitalises on scalable development opportunities in Asia, either by working with established overseas brands or by expanding regional businesses.
Getting It Right From The Outset Is Critical To Success
The most important prerequisite for our expansion is convenient logistics, which can guarantee that our food and raw materials are transported as fresh and safe as we require. Tim Lai, Senior Vice-President of McDonald's (China)
“Unless you’ve been living under a rock, you must have considered, at least in passing, the attractions of the economically-talented Chinese and Indian markets, each with a population of more than one billion people”. Carl E. Zwisler
Burger King's chairman and CEO Greg Brenneman said that before choosing Shanghai as its entry point to China, the company spent one year studying mainland consumer culture and preferences.
With more than 2,000 franchise systems and over 120,000 franchised outlets, China has emerged as the host of the world’s largest number of franchise systems. China Chain Store & Franchising Association (CCSFA)
Asia’s Intellectual Property protection remains an issue. The problem for foreign franchise companies and other investors often is not the laws themselves, but their enforcement. IFA