Overview
Specialist Expertise And Knowledge Substantially Multiplies Value
Team members have played a leadership role in successfully launching and guiding world-leading brands in Asia Pacific and Greater China, such as Starbucks Coffee, Kentucky Fried Chicken, Blockbuster, Inter Continental and McDonalds.
Mc Donald's: Tranic team members were instrumental in bringing Mc Donald's successfully into more than 30 countries, including China. Their scope has covered all aspects of multi-outlet development, from real estate selection to local menu variations to operational management (and much more...). They have been pioneers in road-testing the McCafe concept in Australia, which is now undergoing aggressive worldwide implementation.
Starbucks: Tranic team members assisted the expansion process for Starbucks worldwide, and notably in Asia, identifying the right partners and supporting them until the standards of the brand were met.
Hotels: Tranic team members have developed new hotel brands in Asia and helped established brands such as Inter Continental and Shangri-La expand with replicable brand identity and marketing tools.
Tranic Development has assembled a team that offers an unrivalled range of talents, practical experience and strategic vision.
We are a hands-on, proactive team. Whilst we need to review data including P&L's, manuals and training materials, we prefer to roll up our sleeves and work alongside our clients to solve any problems that may arise. Most of the members of our team rose through the ranks of the companies that they worked for. This has given us invaluable exposure and experience to be able to understand an issue at any level.
We're as comfortable helping frontline staffers as reporting to the managers on how to improve operations and profitability. We believe that showing by example is an effective route to learning. We build trust and camaraderie with all members of clients' employees.
Together, the team has all the skills and experience to overcome the many hurdles and roadblocks that stand in the way of taking renowned scalable businesses into the world’s most lucrative emerging markets.